Xfinity Rebrand / 10G Launch

The ask: Rebrand Xfinity’s brand guidelines while also introducing the new 10G Xfinity Network. Seems simple enough? Ha! Ever heard of a pilot flying a plane while building it? These designs laid the foundation for the overall overhaul of Xfinity’s creative across all channels.

This project spanned across Display for 10G, Mobile and Gig Speed departments.

Both static and animated version were resized in the following sizes: 160x600, 300x250, 300x600, 728x90, 970x90, 300x50, 320x350.

But wait, there’s more….

The rebrand evolved into custom units for various social and Additional display placements.

Match group

These ads spanned across the Match Group dating apps, to include: Tinder, Plenty of Fish, OkayCupid, BLK.

OLV

Native Static Display Card 

Profile Card

Amazon

wunderkind

Undertone

MiQ