You Know Someone Who Needs One
Insight
Life kicks us when we’re down, and everyone knows someone who just got a mouthful of dirt.
Idea
Massage Envy meets people at their breaking points.
Ads
We utilized ads to convey the complexity of what exactly the “breaking point” looks and feels like for different people in your life, including yourself. If only one could put humans in a bowl of rice when life begins to glitch.
Massage Envy breaks the 4th wall
Doomscrolling and social binging takes a toll on our bodies and our minds. We’re calling people out in their feed and asking that they take a moment to pause and put down their phone (after booking a massage of course).
Bad Review Bot
The straw that broke the camel’s back can often be a bad brand experience. We’re responding to scathing social media reviews for other brands with a digital ticket to 60 minutes in heaven.
Ticket to a Massage
An otherwise okay day can be ruined by a stupid parking ticket. We hired a massage maid to follow the meter maid and give out something a little less ~court mandated~.
Uber x Massage envy
Emotional breakdowns can happen anywhere, so we needed a way to bring the massage to the people. By partnering with Uber, app users can order a massage to wherever they’re located when shit hits the fan.
the strong arm
Unfortunately, Massage Envy can’t be open 24/7. So whenever you feel like you’re on the verge of punching a wall past operating hours, let this massage therapist memory foam pillow wrap its arm around you.
Copywriter: Maddie Graham
Art Director: Me