Get doll’d up
insight
DT sells affordable make up & beauty products by brands sold at more expensive drug stores.
idea
The Source Don’t Change the Sauce. That said, It’s time to identify Dollar Tree as the new face of makeovers, unders, and in-betweeners.
DT Dolls rejoice as you explore creative beauty trends, discover who you really are (on that day or in that moment), and switch up your look to your heart’s desire.
ads
Our ads celebrate DT Dolls for who they truly are, unapologetically themselves.
DT’s Beauty aisle Gets a Facelift
The DT beauty aisle becomes the makeup mecca it’s always meant to be, bringing a new brand experience to existing Dollar Tree locations.
Face Fill-ters
Along with our beauty aisle rebrand, we’re adding a few techy treats to complete the look. This germ-free VR try-on space allows DT Dolls to test out looks, get inspired, and share their creations online - sans used mascara wand.
Coloring LookBook
When done right, a catalogue can be a timeless touchpoint for brand connection. Our Coloring LookBook builds creativity into the binding with product information, insider beauty tips, and coloring practice sheets, encouraging readers to Get Doll’d Up.
doll’d up station
Murphy’s law states that if you ever need makeup, you probably won’t have it. So as an F.U. to the universe, we’re placing these fab-filled vending machines in public restrooms so people can grab the makeup staples they need when they need them most.
$5 face challenge
Most of us practice the 5 minute face challenge every morning while we’re racing to work, but achieving your look for under $5? Now that’s a challenge. This social challenge sets the stage for our practical/experimental customers to show off their skills with no more than $5 to create their look of choice.
Festival Faces
One of the few places people won’t bat an eyelash extension at a full face of glitter is a musical festival. Dollar Tree is going on tour this summer and setting up shop at popular music festivals so festival-goers can get their faces beat on the low-low, and still look like a high key stunner.
Copywriter: Maddie Graham
Art Director: Me