Find Your Way Back
Insight
Ancestry is particularly important to and more difficult to track for Black Americans.
Idea
Return home in order to understand your lineage and let it give you strength as you progress on your future. Harness the Power of Sankofa.
What is Sankofa?
Sankofa comes from the Akan Twi and Fante languages of Ghana and stands for reaching back to discover that which was lost in your lineage in order to move forward, using that ancestral knowledge to alchemize your best life. It is symbolized by the Bono Adinkra symbol, a bird with its head turned backwards while its feet face forward harnessing a precious egg of wisdom in its mouth.
ads
Our ads reflect another time and place to remind Black people about the depth and spirituality of their history.
Sankofa Testimonies
On Instagram, we create a beautiful collages as a recall to print, filled with stories of what Sankofa means to Black people today and how ancestral knowlege has helped individuals in their lives.
Sankofa Testimonies Podcast
We continue longer versions of these testimonies by giving Black people a platform to share how knowing their ancestry positively affects them and what Sankofa means to them today in our new podcast, Sankofa Testimonies.
Allyship through action
Allyship is a powerful tool in supporting communities and so in that spirit, we give all people the opportunity to help Black Americans Find Their Way Back by donating to provide for free Ancestry tests. In addition, Ancestry will commit to match each donated dollar.
SPread the Merch
With the emphasis we are placing on Sankofa and African heritage, we chose to create merchandise to not only celebrate these ideas but also create further awareness.
Ujamaa Box
Ujamaa, one of the seven principles of Kwanzaa, represents “cooperative economics”. Ujamaa encourages people to build and maintain Black-owned businesses and to profit from them together. In honor of Ujamaa and to strengthen the bond with people’s African heritage, we partner with Black-owned business to create African heritage subscription boxes—catered to subscribers’ unique ancestral heritage—and give Black Americans the chance to make their heritage a more tangible part of their lives.
rhythm of your past
Through TikTok tutorials, we highlight music and dances popular in various African countries in an effort to connect the many threads of the Black Diaspora.
Night at the Museum
Period actors make history come alive at the National Museum of African American History and Culture with an evening event once a month to provide an interactive learning experience about Black history and culture.
Copywriter: Jeff Ullery
Art Director: Me